Florida Signal brand system

Built to travel without losing the source

Version 1 · Jul 2026

Florida SignalDevelopment IntelligenceGet Daily Intel Brief ↗

Official brand system · Graham & Gold LLC

Make the
source famous.

One emblem. One clock discipline. A family of live graphics built to move through LinkedIn, Facebook, Instagram, X, text messages and the morning brief without losing Florida Signal’s signature.

Open the working brand guide →

01 · Marks

The Florida signature.

Keep it dimensional, crisp and central. Never stretch the state or trap it in an unrelated ring.

02 · Color + type

Bright paper. Live current.

Florida Navy#071B32
Deep Water#082A54
Signal Teal#009F91
Current Cyan#00B8DC
Florida Sun#FFCF4A
Development Orange#FF6D3A
Newsreader · editorial displayThe city moves before the skyline does.
DM Sans · interface + dataVICTORIA PARK · APPLIED JUL 16 · SOURCE LINKED

03 · Social newsroom

Four editable frames.

Use the SVG masters for editorial posts; use the Graphic Desk for live card exports.

LinkedIn and Facebook template preview with a Florida emblem, editorial headline, source line and Florida Signal lockupLinkedIn + Facebook · 1200×627 Instagram square template preview with a dimensional Florida emblem, field note and key numberInstagram square · 1080×1080 X landscape template preview on a navy intelligence surface with a white Florida emblemX landscape · 1600×900 Instagram Story template preview with a Florida emblem, field data and sourced contextInstagram Story · 1080×1920
Open live Graphic Desk →Preview Daily Intel Brief →

04 · Voice + rules

Specific beats loud.

Name the place.

Every card carries the neighborhood, address or defensible geography.

Name the clock.

Use an application/registration/recording date and an exact window, never batch time.

Keep the receipt.

Every consequential card travels with its source and Florida Signal link.

Sell the surface, not the finding.

Sponsor positions are visible and separate from records, rankings and editorial judgment.